Changing the Conversation About Early Childhood

The Raising of America is a groundbreaking 5-part PBS documentary series about early childhood development that goes beyond parenting to explore how social conditions, public polices and inequities impact our youngest children. ROA illustrates how a strong start for all our kids leads not only to better learning, physical, and mental health but also to a healthier, better educated, more prosperous nation.

View here: http://www.raisingofamerica.org

ROA TheRaisingofAmerica logo

Resources for Employers/Community

Why is Quality Child Care Important?

Brain Development: Early years are learning years! Current research has shown that 90% of a child’s potential is determined by age 5.  The child care professionals who help care for your child are also those who help shape your child’s mind. 

School Readiness: Research shows that targeted, high-quality child care can put more children on track for success in school and in life. This in turn improves workforce readiness and decreases the need for special education and social welfare programs.

Reduced Stress on Working Parents: When parents know their children are in a safe, caring, learning environment, they are happier at work, more productive, and less likely to take days off.  

Everyone Benefits:  Investing in early care benefits families, schools, and ultimately, the social and economic well-being of our communities. 

When kids win, we all win!

Watch Change the First Five Years and You Change Everything


How you can support quality child care and early education in your local community:   

Be an advocate. Communicate with your local policy makers and elected officials on issues surrounding families and early education. Urge your local chamber of commerce and business organizations to include child care and early education as part of their overall agenda.   

Make an investment. For every $1.00 invested in high quality early care and education, our communities save $4.00-$17.00 in future social costs.    

Options you can provide as an employer:   

Offer access to child care flexible spending accounts that cover child care costs pre-tax.   

Provide back up child care via contracts with local child care centers to assist employees in the event of child care related issues.   

Contract with Child Care Resource & Referral to provide enhanced referrals and early childhood resources to employees. 

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